We are currently recruiting an exciting opportunity for a Senior Digital Marketing Executive to join a well established insurer in Kent. As the Senior Digital Marketing Executive you will be responsible for optimising the customer journeys for all online traffic to membership and group pages. Working closely with other teams in the business you will be tasked with optimising page designs culminating in better customer experience.
The ideal Senior Digital Marketing Executive will have a strong understanding of digital marketing channels and demonstrable experience of 'conversion rate optimisation'. Previous experience of analysis, targeting, optimisation and measurement is key along with a strong understanding of conversion drivers and marketing, sales and purchase cycles. Numbers will be a big part of your role so an analytical brain and strong ability on MS Excel is essential along with other analytics tools such as Adobe Analytics, Google Analytics or SessionCam.